Metropolmed Success Story
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Increased Quality Form Rates by 85%
Metropolmed is a health tourism brand with international accreditations, offering a wide range of treatments from aesthetics to obesity surgery. However, while the advertising budget was kept constant, the number of forms and the quality of conversions were not increasing sufficiently.
What Did We Do?
- Created segment-based campaigns targeting specific countries.
- Customized ad texts according to patient expectations.
- Analyzed and optimized bottlenecks in the conversion funnel.
- Restructured performance campaigns to generate more quality leads without increasing the budget.
What Was the Result?
Sustainable growth was achieved within the set budget:
- Cost Per Form – 65% Decrease
- Quality Form Rate – 85% Increase
- Number of Clicks – 49% Increase
- CPC (Cost Per Click) – 37% Decrease
- Impressions – 50% Increase
- Digital Reach – 45% Increase
Today, Metropolmed has a high-ROI digital campaign system that reaches more and better-qualified patient candidates without increasing the advertising investment.
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